Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
The Most Fantastically Fantastic 401(k) Video Ever
Even though they saw fit to mock a debilitating verbal tic and legal action has been initiated, our…
Carlson’s Catastrophe: Retireholi(k)s Revamp Banned for Life
In a disaster akin to New Coke, Retireholi(k)s’ pathetic attempt to revamp its stale and struggling brand only…
Hourihan Challenges Excel 401(k) Crowd to Modernize Their Marketing
Attendees at Rebecca Hourihan’s Monday morning breakout session at Excel 401(k) Conference in Dallas were challenged to take…
Baby Boomers Living a ‘Last Century’ Retirement
Is a retirement designed in the last century right for today’s retirees? The answer to the leading question…
Ken Fisher’s Alleged Inappropriate Comments Cause Controversy
Ken Fisher, CEO of Fisher Investments, one of the country’s largest RIAs, caused a social media stir Wednesday…
6 Fun and Furious Movie Lines About Retirement and 401(k)s
The House How are 401(k)s portrayed in movies and pop culture? It’s cliché to ask if life imitates…
Millennials Tweet Saving Frustrations at #millennialretirementplans
Despite industry best-efforts to get workers enrolled at younger ages, thereby having more years to save, some Millennials…
National 401k Day 2019: PSCA Offers Awareness Game Plan for Plan Sponsors
Please, save responsibly tonight as you celebrate National 401k Day. Friday, Sept. 6, marks the 2019 celebration of…
Mile High Marketing Exclusive: Empower Nets 21-Year Stadium Naming Rights Deal
Football and 401ks don’t seamlessly mix, something Empower Retirement is looking to change with a deal to plaster…
QUIZ: 10 Questions to Self-Evaluate Your 401(k) Marketing
How well do you do? Are your efforts paying off? Take this 10-question quiz to reveal your retirement plan marketing score: