Advisors Foster Unified Client Relationships

A greater number of financial advisors are prioritizing building collaborative client relationships, finds research by the Financial Planning Association and Allianz Life.

The findings, which fielded responses from 387 financial planners, found that 74% of advisors are investing additional time in managing client relationships, while 67% are shifting their business models to work with more clients who see their relationship as a unified partnership.

The research shows that advisors are aspiring to be more client-centered—88% want to learn more about their clients’ values and beliefs to incorporate them into financial plans, while 76% are broadening their approach to incorporate a wider range of client needs.