What is Your 401k ‘Why?’

 

Sell them on your retirement plan cause

The video titled “2018 Fi360 Conference – Randy Fuss, CUNA Mutual Retirement” features an interview with Randy Fuss from CUNA Mutual Retirement Solutions. The conversation, conducted by 401k Specialist, focuses on staff development in the current job market.

Key points discussed include:

  1. Shift in Interview Dynamics: Randy highlights the changing nature of job interviews, where candidates now ask potential employers why they should work for them, a reversal of the traditional interview question.
  2. Low Unemployment Impact: This shift is attributed to the low unemployment rate, giving job seekers more leverage.
  3. Importance of a Clear ‘Why’: Employers need to develop and communicate a clear cause or “why” to attract top talent, emphasizing something more substantial than just salary.
  4. Elevator Pitch: Both employers and employees should have a concise, well-prepared elevator speech to articulate their beliefs and motivations effectively.

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