A new collaboration announced today between 401GO and Apex Fintech Solutions will greatly expand the range of services that 401GO provides.
“We listened and decided that instead of building this new functionality slowly ourselves, we’d fast track it with Apex’s embedded brokerage infrastructure as our launchpad.”
401GO’s Stan Smith
401GO, a next generation retiretech innovator based in Sandy, Utah, and Apex Inc., an innovation launchpad for the global investment ecosystem, have entered into a strategic partnership allowing 401GO to leverage Apex’s advanced technology solutions to deliver a retirement planning experience designed to rival a full-service investment platform.
The collaboration will launch with mandatory retirement plan distributions, commonly known as automated force-outs, and will quickly expand to include embedded IRA rollovers, emergency savings solutions, and a broad range of investment brokerage services. 401GO will serve as the client-facing entity, providing direct support and services to plan sponsors and participants, while Apex delivers the underlying technology, execution, clearing, and custody infrastructure that powers these solutions.
“Our plan participants and financial advisors are always asking us to expand our range of services we offer,” said 401GO Chief Growth Officer Stan Smith. “We listened and decided that instead of building this new functionality slowly ourselves, we’d fast track it with Apex’s embedded brokerage infrastructure as our launchpad.”
Initially focused on servicing small and medium-sized businesses, 401GO has evolved to accommodate companies of all sizes. In a press release today, 401GO noted that Apex’s cutting-edge technology and its ability to support accounts of any size aligns with 401GO’s vision of delivering tech-forward and frictionless retirement savings solutions to the entire market.
“Our collaboration with 401GO is a testament to our mission of breaking down barriers and enabling seamless access to investing solutions,” said Connor Coughlin, Chief Commercial Officer at Apex Fintech Solutions. “With Apex’s flexible, API-first infrastructure, we are empowering 401GO to extend its services to businesses of all sizes and deliver a more modern and efficient retirement planning experience that aims to meet the evolving needs of today’s investors.”
The alliance also marks a significant milestone in bringing Apex’s expertise to the 401(k)-provider space. With high levels of technological and philosophical compatibility, the collaboration paves the way for transformative solutions that enhance ease of use, expand access, and deliver innovative retirement and investment services.
For 401GO, this marks the third strategic partnership announced so far this year. In March, 401GO and financial services firm Mesirow announced they are partnering to offer 3(38) fiduciary services to 401GO clients. In February, the retirement plan provider announced its collaboration with isolved, a human capital management (HCM) technology solution, to offer retirement plans within the company’s cloud network.
SEE ALSO:
• 401GO Grows Retirement Investment Offerings with Mesirow
• 401GO Partners with isolved on Retirement Plan Offering
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.