OneDigital Launches Alts Access in 401(k)s
OneDigital is joining the list of growing firms offering access to private investments in 401(k) plans.
The advisory firm today announced it would make private investments available through its Personalized Portfolio programs for 401(k) plan sponsors.
According to OneDigital, the advisor-managed portfolio program offers private equity, private credit, and investment strategies provided by asset managers Apollo, Ares, and Blackstone, with OneDigital’s home office investment team overseeing the program. The strategies are meant to “enhance diversification while maintaining liquidity discipline and fiduciary governance,” said OneDigital.
“Private investments have played an important role in driving outcomes for institutions and sophisticated investors for decades. By thoughtfully bringing these strategies into the workplace through our personalized portfolios program, we’re expanding access in a structured, fiduciary-aligned way with the aim of improved retirement outcomes over time,” said Vince Morris, president of OneDigital Financial Service, in a statement.
According to a release, all allocations made in the program are subject to due diligence, liquidity guidelines, and fiduciary review, with plan sponsors retaining discretion over adoption to align with their workforce needs and risk tolerance.
OneDigital also said it plans to offer collective investment trusts (CITs) that incorporate private investments beginning this quarter.
With this newest announcement, OneDigital joins a group of retirement industry firms now offering 401(k) access to private investments and cryptocurrencies. In 2025, Fidelity Investments, Empower, and Morgan Stanley all announced new initiatives aimed at welcoming private equity and crypto investments to defined contribution (DC) retirement plans or individual retirement accounts (IRAs).
The list of firms offering accessibility to private investments is expected to continue growing, as the Department of Labor’s (DOL) Employee Benefits Security Administration (EBSA) on Jan. 13 filed a proposed rule that would cover fiduciary responsibilities when considering private assets in 401(k) plans.
The proposal comes months after President Donald Trump issued an executive order that mandated the DOL, along with other regulators, to build a framework that would potentially allow alternative investments in retirement plans.
Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with nearly a decade of experience and a passion for telling stories and reporting news. She is originally from Queens, New York, but now resides in Denver, Colorado.