WiPN is now WIPN after rebranding itself from Women in Pensions Network to WE Inspire. Promote. Network.
Founded in 2009, WIPN began the rebranding process in late-2020, with the help of partner Princeton Marketing.
“We embarked on this rebrand because the retirement industry has evolved and so have we,” WIPN President Jennifer Norr said in a statement. “The WIPN of today is focused on providing ‘networking plus’ to our members, including proprietary research, mentoring, and connections that will help drive their careers forward. We opted to retain the WIPN name because the brand has become synonymous with empowering women in the retirement industry, and we look forward to continuing to build on this foundation.”
As part of the rebrand, WIPN also unveiled a new mission statement.
- “We: Inspire each other to achieve our professional goals and personal aspirations through a national network of local chapters.
- Promote diversity, equity, and inclusion throughout the retirement industry.
- Network to share our knowledge and experience, informed by research.
“As we evolved the WIPN brand, it was important to ensure that we were being a champion for diversity, equity, and inclusion within our industry by advocating for opportunities for women of color and the LGBTQ+ community,” Jen Mulrooney, WIPN Marketing Chair, added.
TO LEARN MORE, VISIT WWW.WIPN.ORG
WIPN calls itself a “non-profit organization committed to the professional development of women in the retirement industry. Sponsored by leading firms that recognize the value that women’s voices bring to the workplace, WIPN has a network of over 5,500 subscribers in the retirement industry with more than 1,400 members and 32 regional chapters around the country. For more information, please visit www.wipn.org.”
With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.
