Pontera today announced a strategic partnership with Founders Financial, a privately owned RIA and independent broker-dealer, that will enable Founders’ Member Partners better serve retirement savers with professional 401(k) management as part of their comprehensive approach to growing wealth.
Formed in 1994, Towson, Md.-based Founders Financial Securities has grown to serve independent financial advisors nationwide, managing over $4 billion in assets for client relationships—a figure that does not yet encompass retirement plan accounts. Founders seeks to empower Member Partners and help them further serve those looking for help with their 401(k)s. In partnership with Pontera, Member Partners can securely manage held-away retirement assets as part of the full financial picture of their client relationships.
“This partnership is a testament to our commitment to serving both our Member Partners and their relationships,” said Brad Shepherd, CEO of Founders Financial. “We take a very thorough approach to vetting technology partners and believe Pontera will help our community of advisors create even better experiences and outcomes for their client relationships.”
Pontera is a New York City-based fintech helping retirement savers retire better by enabling their trusted financial advisors to securely and compliantly manage, balance and report on assets in held-away accounts including 401(k)s, 403(b)s, and more. The platform is designed to work across many account types and seamlessly integrate with existing portfolio management tools to help advisors improve their clients’ financial outcomes. Today’s announcement comes roughly three months after the company announced a similar strategic partnership with OneDigital.
“We’re proud to partner with Founders Financial to help its Member Partners apply the same level of premium service to all their clients’ assets,” said Peter Nolan, VP Enterprise at Pontera. “This level of service is key to growing confidence among clients as advisors scale their practice. We look forward to working with Founders’ Member Partners to provide superior client outcomes while growing firmwide AUM.”
A press release announcing the strategic partnership notes that the median American family today holds the majority of their assets in retirement funds, and 60% of investors say they want more help with these accounts.
Leveraging Pontera, Founders’ Member Partners can securely monitor and rebalance held-away retirement assets. Pontera also integrates with the Founders technology stack, which includes Orion Advisor Solutions, for portfolio performance reporting, planning, and portals, allowing Member Partner advisors to review the totality of their clients’ wealth. With these platforms, advisory firms can employ smart tax strategies, personalized planning, and proactive management across the client’s entire portfolio.
SEE ALSO:
• OneDigital Partners with Pontera to Help Participants with Their 401(k)s
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
