Sheri Fitts of ShoeFitts Marketing is having none of it when it comes to 401(k) advisors and their substandard marketing efforts.
SEE ALSO:
- Don’t Forget to Focus on the ‘Why’: Sheri Fitts
- Sheri Fitts Describes a MAJOR Social Media Early-Adoption Opportunity for 401k Advisors
- Sheri Fitts Launches Personal Branding and Thought Leadership Conference
- Why Financial Advisors Need Personal Branding: Sheri Fitts
With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.