The Alliance for Lifetime Income is merging into into LIMRA and LOMA.
LL Global, the parent of LIMRA and LOMA, the leading trade association for the life insurance, annuity, and workplace benefits industry, announced the strategic transaction today bringing together two mission-driven organizations that share a common goal: helping more Americans achieve financial security through education, research, and innovative industry partnerships.
“The Alliance was founded eight years ago with a single mission—to help educate Americans about the importance of having protected income in retirement,” said Jean Statler, CEO of the Alliance for Lifetime Income. “Though our research shows more pre-retirees are aware of and asking their advisors about annuities, there’s still more work to be done. We believe LIMRA and LOMA’s long history of industry leadership, capabilities, and resources will help take this effort to a whole new level.”
Nonprofit consumer education association ALI was founded in 2018 to help consumers and financial advisors better understand the importance of protected income in retirement. Over the years, ALI has developed successful public-facing campaigns that educate consumers about retirement risks and the value of annuities. It is known for promoting “Peak 65,” where for the next 5 years, more than more than 11,000 Americans per day will turn 65.
ALI was the sole sponsor of The Rolling Stones “No Filter” U.S. tour in 2019-2020, and was also the sole presenting partner of Elton John’s “Farewell Yellow Brick Road” tour in North America in 2022-2023.
Through the merger announced today, LIMRA and LOMA will build on ALI’s success by integrating ALI’s programs with its own industry knowledge and research.
“This strategic move reflects our commitment to continue educating consumers and advisors about the value of the products our members provide that can help them achieve lifetime financial security.”
David Levenson, president and CEO of LIMRA and LOMA
“In each of the last 15 years, LIMRA research shows consumers’ top concern has been about achieving retirement security. This strategic move reflects our commitment to continue educating consumers and advisors about the value of the products our members provide that can help them achieve lifetime financial security,” said David Levenson, president and CEO of LIMRA and LOMA. “By integrating ALI’s strong consumer-facing programs with LIMRA and LOMA’s deep industry knowledge, research and member network, we can expand our collective impact and educate more Americans about the importance of protected lifetime income, empowering them to make better-informed financial decisions.”
Caroline Feeney, executive vice president and global head of retirement and insurance, Prudential Financial, Inc., who serves as chair of both organizations’ board of directors, said that bringing together ALI and LL Global comes at a critical inflection point during an era where we have a rapidly aging population who is living longer than ever before and not necessarily saving for a longer life in retirement.
“There is no question that the power and leadership of these organizations collectively will drive scalable change to help more people achieve greater financial security in retirement,” Feeney said.
The merger strengthens LIMRA and LOMA’s leadership role in the retirement sector by expanding its consumer and advisor education capabilities and enhancing its influence with the overall public. It also provides its members with greater alignment between consumer outreach and the research, training, and consulting services that help drive their businesses forward.
The transaction is expected to close by August 31, 2025.
SEE ALSO:
• Retirees Prefer Spending Lifetime Income Over Savings
• ‘Ask ALI’ Debuts to Help Americans Grasp Retirement Income Planning Concepts
• Investors and Financial Planners Disconnected on Retirement Income, Social Security
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.