The American Retirement Association announced Friday that it has hired high-profile industry veteran Daniella Moiseyev as its chief marketing officer.
Moiseyev, who starts with the education and advocacy organization on Monday, was previously the Retirement Segment Marketing Leader in U.S. Intermediaries at T. Rowe Price.
While there, she headed the overall marketing strategy for the firm’s defined contribution investment only (DCIO) and variable annuity business lines, “managing a significant marketing and sponsorship budget,” according to the ARA.
Before joining T. Rowe, Moiseyev was the Retirement Segment Marketing Manager for RidgeWorth Investments in Atlanta, Georgia, and before that, she spent 11 years at Prudential Investments in various roles supporting institutional clients.
She has served on the board of directors of the Women in Pensions Network (WiPN) and has been on the steering committee of the NAPA 401(k) Summit.
Over the past five years, the American Retirement Association has grown significantly in its conferences, professional education and credentialing opportunities for retirement plan professionals, and its advocacy efforts on behalf of the nation’s private retirement system.
Most recently, the Plan Sponsor Council of America joined the four other advocacy groups under the American Retirement Association umbrella in late 2017, alongside the American Society of Pension Professionals & Actuaries (ASPPA), the ASPPA College of Pension Actuaries (ACOPA), the National Association of Plan Advisors (NAPA) and the National Tax-deferred Savings Association (NTSA).
The ARA claims current membership numbers of over 20,000, including business owners, service providers, recordkeepers, attorneys, accountants, actuaries and retirement plan advisors.
“The ARA team has enjoyed interacting with Daniella as a committee volunteer over the past several years, and we are thrilled to add her energy, enthusiasm, industry and marketing expertise to help shape the future of the organization,” Brian Graff, CEO of the ARA, said in a statement.
“It’s been exciting to see the impact that the ARA has had over the past several years,” Moiseyev added. “I’m looking forward to being part of such a dynamic organization, and to helping broaden its impact and contributions in the future.”
With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.
