Olympic champion short-track speed skater Apolo Anton Ohno is teaming up with Personal Capital to promote the importance of financial wellness.
The Redwood Shores, Calif.-based digital wealth manager Personal Capital, an Empower Company, today unveiled Ohno, the most decorated U.S. Winter Olympic male athlete of all time, as its newest member of the “Financial Heroes” campaign.
Ohno is a legend in the world of winter sports, but there’s more to his story than the eight medals he won in short-track speed skating. After hanging up his skates in 2010, he made a hard pivot into the world of business, where he applies the same focus and discipline that helped bring him athletic success. Now, he’s joining Personal Capital to help others build healthy practices, where financial wellness can be part of their daily routine.
“In sports and finance, when you have the right metrics in place, you can track your progress and that’s more important to focus on than the prize,” says Ohno. “Once you have a Personal Capital dashboard that you can view on a daily basis, you’ll realize your goals can be within your reach. I’m partnering with Personal Capital to help promote healthy financial habits and to inspire others to reach their goals.”
Ohno joins an impressive roster of fellow Financial Heroes including holistic health guru Dr. Deepak Chopra, two-time former NBA All-Star Baron Davis, and CEO of Peek.com Ruzwana Bashir. Through this new partnership, Ohno said he intends to be a catalyst for raising discussions about and awareness of financial wellness.
“What I’ve found is that when I venture into something seeking the result over the process, that has always proven to be a failure. Every time. Unequivocally,” he said.
“At the end of the day, I can’t control the outcome, but I can control the things that I do on a day-to-day basis to help me get there,” Ohno said in a June 1 blog post from Personal Capital. “Just like any other modality that you’re incorporating into your life, financial wellness requires training.”
According to a recent Personal Capital-Empower Retirement survey, others agree: 72% of the 2,000 people surveyed said they believe that “financial health is more of an ongoing journey” rather than achieving a specific milestone.
“Like many, I’ve admired Apolo’s tenacity and infectious enthusiasm for helping others achieve their greatest potential in life,” says Craig Erickson, Vice President of Creative. “As a young athlete, he quickly learned the dedication needed to achieve his goals and there are so many parallels between this approach and personal finance. Together, we hope to promote positive habits so people can achieve their dreams.”
In his post-athletic career, Ohno is a New York Times best-selling author of “Zero Regrets” and is currently writing his latest book “Hard Pivot,” which documents the hardship, struggles and uncertainty faced in his journey as a businessman. The book is available for pre-sale and expected to be released in early 2022.
Ohno will be featured in Personal Capital’s upcoming print and digital creative. For more information about Ohno and Personal Capital’s Financial Heroes campaign, click here.
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Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
