Lessons Learned, Insights Gained for Staying Ahead of the Marketing Curve
In her latest 401(k) Client Connection column, Rebecca Hourihan tackles advanced marketing tactics, reflecting on what’s worked and a deeper dive into micro changes that have a major impact
7 Super Practical Ideas to Enhance Your Retirement Business
In her latest 401(k) Client Connection column, retirement marketing expert Rebecca Hourihan shares tips that can transform your business and drive growth
Reviving Client Appreciation Gifts
Rebecca Hourihan says let's bring back the joy of giving, and in doing so, strengthen bonds with those who matter most—your clients
401(k) Business Growth: Understanding Generational Shifts
Rebecca Hourihan explains why understanding the communication preferences and content consumption habits of each generation is essential for retirement plan advisors
5 Reasons 401k Advisors Should Use Google Alerts
Have you done something newsworthy? Are your events garnering local media? Has your blog article gone viral? By…
The ‘Point’ of 401k Financial Wellness? Connecting the Dots
Have you ever looked at a Monet painting up close? Like really close? When you do, you’ll see…
QUIZ: 10 Questions to Self-Evaluate Your 401k Marketing
How well do you do? Are your efforts paying off? Take this 10-question quiz to reveal your retirement…
3 Easy 401(k) Marketing Strategies Too Often Overlooked
Modern-day work schedules are hectic. Between emails, calendar coordination and marketing campaigns, it can be challenging to stay…
10 Tips for a Great Animated 401k Video
More and more savvy professionals are turning to video for quick snippets of information. Whether it’s a who’s-who…
Why 401k Marketing Gives You Something to Talk About
Two friendly 401k advisors walk into a conference room, and the conversation goes: “How’s business?” asks Bill. “Steady,…