Prudential Financial, Inc. announced this week a new relationship with Empathy, a bereavement support platform that provides beneficiaries with access to a suite of resources to help them cope with loss and navigate the challenges throughout the grieving journey.
Prudential Group Insurance is expanding its beneficiary support services with access to an suite of bereavement tools from funeral arrangements and obituary writing to probate and estate settlement. Beneficiaries will also have access to dedicated Care Managers for personalized assistance through each decision.
“By enhancing our beneficiary support, Prudential is reaffirming its commitment to providing access to holistic support to our customers in the moments that matter,” explains Jessica Gillespie, Prudential’s head of Group Insurance Product and Underwriting. “Our goal is to be the rock our policyholders and their families can rely on through every stage of life, not only with financial protection but also with the emotional and practical support when they need it most.”
Ron Gura, Empathy’s co-founder and CEO said the relationship represents a new era of benefits that prioritize holistic support and compassion. “Our relationship with Prudential is an extraordinary opportunity for us to help more families through the complexities of loss by blending advanced technology with heartfelt care,” he explains. “Together we’re taking a big step toward creating a world where every individual receives the support they need when they need it most.”
Group Insurance’s range of resources and services include a beneficiary hub, a wellness journal, and claim assistance. Access to services may vary and may not be available in all states.
The firm is the latest insurance group to partner with Empathy on support services for grieving loved ones. In August, Lincoln Financial Group announced its partnership with the support system to help families and loved ones experiencing loss.
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