Becca has directed strategic marketing for startups through Fortune 200 companies. Over her career she has successfully helped companies develop, build, and optimize marketing’s processes, systems, and infrastructure from the ground up. She has experience from strategy to execution with demand generation and lead nurturing, from implementing digital marketing strategies to product launches, rebrands, website customizations, integrated marketing campaigns, and content and communication calendars. She has extensive experience in creating customized Salesforce, Pardot, and Google data management dashboards to track forecasting, spend analysis, opportunities, and outcomes.