Betterment Launches Self-Directed Investing Feature
Betterment this week announced the launch of its self-directed investing tool, a new offering that allows retail customers to buy and sell stocks and ETFs commission-free.
“Investing isn’t binary, it’s a spectrum,” said Sarah Levy, CEO of Betterment. “Our customers want the ability to pick stocks and ETFs alongside their managed accounts. By bringing these capabilities to Betterment, we’re delivering a more holistic investing and savings solution on one trusted platform.”
The firm also announced its Tax Impact Preview offering within the feature, aimed at helping customers with trading decisions. According to Betterment, the tool provides insights on how a sale could affect an investor’s taxes prior to initiating the trade.
The launch coincides with other new offerings at Betterment, including those for direct indexing and investor personalization planned within the first half of the year, the firm states.
Betterment, a financial wealth platform, provides solutions for investing, saving, and retirement. The firm works with over one million customers who manage more than $65 billion in assets.
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Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with nearly a decade of experience and a passion for telling stories and reporting news. She is originally from Queens, New York, but now resides in Denver, Colorado.
