OneDigital Acquires Canadian-Based PWL

OneDigital, an insurance, financial services and HR consulting firm, this week announced its investment in PWL Capital (PWL), an independent wealth management firm headquartered in Montreal, Canada. This strategic partnership signifies OneDigital’s first international expansion.

Founded in 1996, PWL Capital has offices in Ottawa, Montreal, and Toronto and manages approximately $5.5 billion in client assets and provides wealth management and financial planning services to more than 2,300 client families across Canada.

“This is a consequential investment for OneDigital as we make our first move into the Canadian market, partnering with a group that has a shared commitment to delivering investment and financial planning solutions centered around our client’s needs,” said Mike Sullivan, co-founder and chief growth officer at OneDigital. “PWL brings an exceptional team with deep expertise in wealth management, making them the perfect partner as we expand our footprint internationally. Together, we’re poised to bring more systematic, client-first financial solutions to Canadians, marking the beginning of an exciting new chapter for OneDigital’s growth and our ability to serve clients on a global scale.”

“Our vision is to create a company that doesn’t exist today—a company built from the ground up with one clear purpose: to deliver great financial advice to nice, busy people with serious financial objectives,” said Cameron Passmore, chief executive officer at PWL Capital. “This vision means one purpose, one team, and one philosophy working together to transform the financial advisory experience for Canadians. The beauty of a unified team ensures that every client benefits from a cohesive, thoughtful, and transformational approach. And Canada so desperately needs and deserves this. That’s why we’re thrilled to partner with OneDigital.”

As part of this partnership, PWL will transition to the OneDigital brand while continuing to operate as an independent subsidiary. The PWL team, of over 70 people, includes over 25 investment advisors registered with the Canadian Investment Regulatory Organization (CIRO).

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