Creative Planning Acquires $1B Burt Wealth
Creative Planning, one of the nation’s largest registered investment advisors (RIAs), has acquired Burt Wealth Advisors, an RIA in North Bethesda, Maryland. The acquisition adds $1 billion in assets under management (AUM) to Creative Planning.
“We’re thrilled to have Burt Wealth join Creative Planning,” said Creative Planning president and CEO Peter Mallouk. “Their three decades of experience, high level of professionalism and commitment to putting clients first align perfectly with Creative Planning’s values and vision for the future.”
Burt Wealth has served the North Bethesda community since 1985, providing clients with customized financial planning services that include tax reduction strategies, education funding and estate, business and retirement planning.
“Joining Creative Planning gives our clients access to its full suite of services while preserving the personal touch that has defined Burt Wealth since its inception,” said Burt Wealth President Fred Cornelius and Executive Vice President Maria Cornelius in a joint statement. “Both of our firms believe in doing what’s right for clients, investing in long-term relationships and fostering a collaborative environment where advisors can do their best.”
Gorman Jones served as Burt Wealth’s exclusive financial advisor for the acquisition. Burt Wealth will be Creative Planning’s 15th acquisition in two years.
Creative Planning, LLC is an independent wealth management firm that provides a financial planning-led investment management approach, retirement planning, trust services, tax planning and family office services for individuals as well as 401(k) and institutional clients. Creative Planning and its affiliates have more than $390 billion in combined assets under management (AUM) and advisement across all 50 states and 90 countries as of Sept. 30, 2025.
Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with nearly a decade of experience and a passion for telling stories and reporting news. She is originally from Queens, New York, but now resides in Denver, Colorado.