Got clients dreaming of retiring Disney-style? The Mouse has a plan, and it includes a special place for retirees.
This week the Walt Disney Company launched a new business called “Storyliving by Disney” to develop master-planned residential communities that will feature areas exclusively for residents 55 and up, so Disney lovers have the chance to retire someplace magical.
The company said in a statement that as more and more fans look for new ways to make Disney a bigger part of their lives, the vibrant new neighborhoods will be “infused with the Company’s special brand of magic.”
The first Storyliving by Disney community will be built in Rancho Mirage, near Palm Springs in California’s Coachella Valley—a location where Walt Disney himself owned a home and would spend leisure time with his family. Additional locations “in the places people dream of living” in the U.S. are under exploration for future development.
“For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world,” said Josh D’Amaro, chairman, Disney Parks, Experiences and Products. “As we prepare to enter our second century, we are developing new and exciting ways to bring the magic of Disney to people wherever they are, expanding storytelling to storyliving. We can’t wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest.”
Mickey Mouse himself is 93—maybe he’ll have a retirement place there?
At each location, including some neighborhoods for residents ages 55+, Disney cast members focused on guest service will operate the community association. Through a club membership, Disney will also provide access to curated experiences, such as wellness programming, entertainment ranging from live performances to cooking classes, philanthropic endeavors, seminars and much more.
Disney Imagineers will play a key role in developing the creative concept for the communities, working in conjunction with developers and homebuilders.
“Disney Imagineers are exploring the richness of each local region to inspire the theme of Storyliving by Disney communities,” said Michael Hundgen, executive producer, Walt Disney Imagineering. “Distinctively designed indoor and outdoor spaces will offer residents new opportunities to explore, engage and create the next incredible chapter of their story.”
Cotino will welcome homeowners of all ages but will include at least one section expressly for 55+ residents. Home buyers will have a range of home types to choose from, including estates, single family homes and condominiums.
The new community is expected to surround an approximately 24-acre turquoise lagoon. The voluntary club membership will offer access to a waterfront clubhouse, a club-only beach area and recreational water activities, as well as Disney programming, entertainment and activities throughout the year.
Cotino also has specific plan approval for a vibrant mixed-use district featuring a range of shopping, dining and entertainment, a beachfront hotel and a professionally managed beach park with recreational water activities that can be accessed by the public through the purchase of a day pass.
California’s Coachella Valley has long been a haven for retirees with its 350 days of sunshine, renowned golf courses, upscale shopping and numerous sporting and cultural events.
Disney’s not the only one working on an innovative new retirement community in the area. Last November, ground was broken for “Living Out Palm Springs,” a planned retirement community for LGBTQ+ seniors dubbed as a “first of its kind” and expected to be move-in ready by mid-2023.
SEE ALSO:
• Florida Best, New Jersey Worst for 2022 Retirement: WalletHub
• 10 Most Expensive U.S. Retirement Communities
• Florida Best, New Jersey Worst for 2022 Retirement: WalletHub
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.