Edelman Financial Engines Buys Hasenberg
Edelman Financial Engines (EFE) this week announced its acquisition of Hasenberg Financial Group.
Led by founder Chris Hasenberg and based in Eau Claire, Wisconsin, the group manages over $300 million in assets for over 750 clients. Hasenberg offers financial advisory services with an emphasis on estate planning and financial education events.
“When I founded Hasenberg Financial Group, my goal was always simple: to help people enjoy life more and worry less through clear, transparent, and client-first financial planning,” said Hasenberg. “Edelman Financial Engines shares those same values and philosophies, and that alignment made this decision an easy one. By joining forces, our clients will continue to receive the personal care and trusted guidance they’ve always known, while our team gains access to the unmatched resources, technology, and expertise of EFE.”
Under terms of the acquisition, Hasenberg will become fully integrated and continue operations under the Edelman Financial Engines brand.
“Foremost, we seek out partners who share our uncompromising client-first ethos,” said Jay Shah, CEO of Edelman Financial Engines. “Chris has built his vibrant business with an admirable dedication to financial education and a focus on serving clients’ best interest. It is incredibly rewarding to connect with a firm that mirrors our values and approach to wealth planning, and we’re excited to welcome the Hasenberg team and their clients to EFE.”
The move is EFE’s ninth acquisition within the last three years, with its latest being Soundmark Wealth Management, an investment advisory firm with more than $453 million in assets. EFE says it plans to continue growing in regions with demand for wealth management services.
EFE services 1.3 million clients nationwide and manages over $308 billion in assets. Its team of 1,600 professionals include planners, advisors, client service associates, and analysts, all who operate nationwide and across more than 140 offices.
Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with nearly a decade of experience and a passion for telling stories and reporting news. She is originally from Queens, New York, but now resides in Denver, Colorado.
