How do you take the edge off the serious subject of financial literacy? Make a game out of it.
That’s what HES, a wellness company specializing in web- and mobile-based employee well-being solutions, is doing with its launch today of what it’s calling the industry’s first game-based employee financial literacy program, Right On the Money.
The program takes the often-intimidating intimidate subject of financial education and makes it fun. Players immerse themselves in an interactive game on their desktop or mobile device as they build greater knowledge of personal finance, while gaining confidence in their ability to make smart money decisions.
“Our research shows employees are sometimes afraid of this topic, and many are embarrassed by what they don’t know. So, we created a non-threatening way to learn and take steps to a sound financial future,” said HES CEO and founder Dean Witherspoon. “There’s more anxiety about money matters today than ever, making this the ideal time to build knowledge and inspire confidence,” he adds.
In its two parts (Money Round and Double Your Money Round) players earn virtual dollars by creating a personalized game board to match their life stage and priorities. With 18 financial well-being topics—including saving for retirement, budgeting, college financing, the role of money advisers, and reducing debt—players select the categories most important to them.
Employees of all ages, income levels, and backgrounds learn at a pace suited to them, making the game accessible for new hires laying the foundation of a secure future, through workers approaching retirement.
Reinforcing the game experience are social components including teams, buddies, an interactive message board, and in-app messaging to drive engagement. Witherspoon confirms: “Playing the game with coworkers makes a connection that goes beyond learning; it creates camaraderie.”
Midland, Mich.-based Health Enhancement Systems has set up a trial site for clients and interested parties to take Right On the Money for a spin. The free trial runs from Monday, June 20 until midnight on Thursday, June 23. Watch the 1-minute video to learn more.
SEE ALSO:
• Financial Literacy Month Offers Chance to Boost Americans’ ‘Retirement IQ’
• Florida Requires Financial Literacy to Graduate High School
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
