Empower Welcomes CMO, Advisor CRM Launches AI Email Assistant

Empower Welcomes CMO

Empower has appointed Sangita Woerner as its new chief marketing officer (CMO).

Throughout her career, Woerner has led marketing organizations at top-tier companies, including Starbucks and Unilever, and most recently as senior vice president of Marketing at Alaska Airlines.

“As Empower continues to expand its footprint and deepen its impact, Sangita’s appointment marks a pivotal moment in our growth journey,” said Empower President and CEO Edmund F. Murphy III. “Her strategic vision, coupled with her ability to build and manage high-performing teams and foster customer-centric innovation, aligns perfectly with our mission. We are excited to welcome her to Empower.”

Woerner added, “I am thrilled to join Empower at such an exciting time. The company’s commitment to innovation and its passion for delivering exceptional value to customers resonates deeply with me. This is a unique opportunity to serve the needs of millions of people at an important point in their lives – helping them ensure their financial security. I look forward to working alongside the talented team at Empower.”

In her new role, Sangita will lead Empower’s marketing strategy, focusing on enhancing brand visibility, accelerating multi-channel marketing initiatives, and strengthening customer engagement.

Woerner holds degrees from the University of Michigan and the University of Chicago’s Booth School of Business.

Woerner joined Empower on September 22 and reports to Murphy.

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