‘Help U.S. Retire’ Advocacy Campaign Launched by ICI

New initiative will feature ads on CNBC to promote protection of the investment funds middle-class Americans rely on for retirement savings
ICI Help U.S. Retire campaign
Image credit: © Andranik Hakobyan | Dreamstime.com

Got to admit it’s a catchy play-on-words name: “Help U.S. Retire.”

Help U.S. Retire logo
Logo for ICI’s new Help U.S. Retire campaign.

That’s the name of a brand-new advocacy campaign launched today by the Investment Company Institute intended to protect the investment funds that middle-class Americans rely on to build their long-term financial security.

ICI, the Washington, D.C.-based trade association representing mutual funds, exchange-traded funds (ETFs), and other regulated investment funds, says the “Help U.S. Retire” campaign will mobilize the 120 million American investors that use mutual funds and ETFs as long-term savings vehicles, building a grassroots network to amplify their voices to Congress.

As Congress considers the expiring 2017 Tax Cuts and Jobs Act, ICI says “Help U.S. Retire” will rally middle-class American investors to put Congress on alert: policymakers must protect Americans’ ability to save for their futures by ensuring the tax treatment Americans rely on for retirement savings isn’t used as a “pay-for” to finance other government spending or tax changes.

“IRAs, 401(k)s, and similar plans are working for Americans, making retirement security a reality for the majority of U.S. households,” said Eric J. Pan, ICI President and CEO. “By preserving the features of these retirement accounts that Americans rely upon and building upon their successes, policymakers can support a framework that strengthens the middle class today and for generations to come.”

“By preserving the features of these retirement accounts that Americans rely upon and building upon their successes, policymakers can support a framework that strengthens the middle class today and for generations to come.”

Eric J. Pan, ICI President and CEO

The promotions are designed to drive investors, policymakers, and industry professionals to the campaign website, HelpUSRetire.org, where they can find research about how retirement accounts have strengthened the middle class and given Americans of every income level and background a pathway to long-term financial security. The website also allows visitors to take action by writing their members of Congress.

“This initiative is not just about protecting financial futures; it’s about empowering middle class Americans to have a say in the policies that shape their savings and retirement. This grassroots network will ensure their voices are heard on Capitol Hill,” said Erica Richardson, ICI Chief Strategic Communications Officer.

The campaign launch includes nationwide advertising airing on CNBC. Click here to watch the first ad, set to debut starting Jan. 20.

Other elements of the campaign will include national advertising buys, social media influencer partnerships, digital content, and grasstops engagement.

ICI said it will continue to actively engage lawmakers to preserve and strengthen these vital savings tools, ensuring that retirement security remains a cornerstone of American financial well-being.

SEE ALSO:

• 2025 No Time for a Retirement Tax Hike: ICI CEO

• Retirement Savings Trends on the Upswing: ICI

Brian Anderson Editor
Editor-in-Chief at  | banderson@401kspecialist.com |  + posts

Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.

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