Our ears always prick when Nobel laureate Richard Thaler’s name is dropped. Christine Long from PIMCO explains.
In this brief interview from the Excel 401(k) Conference in Las Vegas, Christine Long of PIMCO shares two major initiatives aimed at improving financial decision-making and inclusivity in investing:
- Partnership with the University of Chicago’s Center for Decision Research
PIMCO has partnered with the Booth School of Business, originally founded by Nobel laureate Richard Thaler, to create the PIMCO Decision Research Laboratories. This collaboration emphasizes behavioral finance and aims to explore how people make financial decisions. A storefront lab will open in Chicago, allowing real people to participate in live research studies, offering deep insights into behavioral patterns in real-world settings.
➤ Watch from 0:14 - “Women and Investing: The Pursuit of Wealth-Life Balance” Initiative
In collaboration with The Harris Poll, PIMCO surveyed 1,500 men and women to understand perceptions around investing and the financial industry. Findings show women control significant wealth but often feel underserved by financial services. The initiative aims to bridge that gap and foster more inclusive dialogue.
➤ Watch from 0:84
The video underscores PIMCO’s commitment to using research and behavioral science to improve outcomes for all investors, particularly underrepresented groups.
With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of 401(k) Specialist and Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. Experienced financial services content executive specializing in creative new media delivery. He joined the American Retirement Association in 2023 as Chief Content Officer, overseeing communications for the organization, as well as its sister organizations.
