How to Keep 401(k) Participants Focused on Retirement Saving

AFS 401(k) Retirement Services Alex Assaley talks student loan debt and other distractions.

The video titled “How to Keep 401(k) Participants Focused on Retirement Saving” features an interview with Alex Assaley from AFS 401(k) Retirement Services. The discussion takes place at the GRP Advisor Alliance Conference in San Diego and is led by 401k Specialist.

Key Points Discussed:

  • Holistic Financial Planning: Alex emphasizes the importance of looking at financial life as a whole rather than focusing only on retirement. He notes that workers are increasingly interested in addressing various financial issues like student loan debt, emergency savings, and other personal finances, which impact their overall financial wellness.
  • Role of Employers: Employers are becoming more involved in helping employees with their broader financial concerns, which, in turn, can lead to better retirement outcomes.
  • AFS 401(k) Approach: At AFS, helping employees with their entire financial life is integral to their services. This involves educating them on spending, saving, and planning for both short-term needs and long-term retirement goals.
  • Outcome-Driven Approach: Alex highlights that the key to driving real financial outcomes is by setting the stage for employees to make the best decisions about their money, focusing on both immediate financial milestones and long-term retirement savings.

The video provides insights into how a holistic approach to financial planning can help keep 401(k) participants focused on saving for retirement while addressing their broader financial challenges.

John Sullivan, former editor of 401(k) Specialist
Chief Content Officer at  |  + posts

With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of 401(k) Specialist and Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. Experienced financial services content executive specializing in creative new media delivery. He joined the American Retirement Association in 2023 as Chief Content Officer, overseeing communications for the organization, as well as its sister organizations.

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