LeafHouse Ramps Up Personalization with New BlackRock, iJoin Collaboration

BlackRock’s LifePath lifecycle investing research and expertise being integrated into LeafHouse’s Automated Personalized Portfolio solution
LeafHouse personalization
Image credit: © Adonis1969 | Dreamstime.com

LeafHouse, BlackRock and iJoin are teaming up in a new collaboration that will enable LeafHouse to offer a personalized retirement savings and growth solution for the everyday American worker.

“Their glidepath expertise combined with our innovative fiduciary solutions ensures that participants receive a truly personalized and robust retirement planning experience.”

LeafHouse CEO Todd Kading

With today’s announcement, LeafHouse continues to grow its Automated Personalized Portfolio (APP) offerings in conjunction with iJoin by offering a version integrating BlackRock glidepath services.

“Utilizing BlackRock, the largest asset manager in the world, allows us to bring unparalleled investment expertise to our Automated Personalized Portfolio,” said Todd Kading, CEO of LeafHouse. “Their glidepath expertise combined with our innovative fiduciary solutions ensures that participants receive a truly personalized and robust retirement planning experience.”

LeafHouse’s FlexFiduciary and reallocateIT portfolio management technologies, combined with iJoin’s participant-centric experience, creates an automated personalized retirement portfolio solution. Available on the iJoin platform, the technology-driven solution offers a customized portfolio management service with 3(38) investment manager fiduciary oversight at a cost as low as 12 basis points (excluding investment expenses).

A press release from Austin, Texas-based LeafHouse today said the collaboration with BlackRock, LeafHouse, and iJoin ensures a diversified and robust investment strategy. LeafHouse will serve as the model manager, providing fund fulfillment and allocation technology, while acting as the participant-level fiduciary. BlackRock’s LifePath lifecycle investing research and expertise is integrated into the APP solution, for LeafHouse to leverage for individualized portfolio construction.

“As a leader in innovative retirement solutions, we see personalization as an exciting innovation in the evolution of QDIA strategies,” said Robert Crothers, Head of U.S. Retirement at BlackRock. “We are thrilled to collaborate with industry leaders LeafHouse and iJoin in bringing our lifecycle investment capabilities to plan sponsors and participants seeking personalized retirement savings solutions.”

“We see personalization as an exciting innovation in the evolution of QDIA strategies.”

BlackRock’s Robert Crothers

The collaboration aims to meet key employer and advisor requirements, leading to individual investor success. LeafHouse’s FlexFiduciary service aids employers in fulfilling their fiduciary obligations, reducing costs, conduct oversight, and mitigate risk. iJoin’s personalized goal projections and user experience integrate seamlessly with a plan’s existing investment lineup.

The press release said the efficient technology and cost structure of the APP program surpasses traditional managed accounts, offering automated, personalized solutions at “significantly lower market pricing.”

The tool empowers advisors and sponsors to maintain continuous fiduciary monitoring while providing cost-sensitive personalized portfolios. Advisors have the flexibility to retain or delegate the plan-level 3(38) responsibilities.

SEE ALSO:

• 4 Notable Themes from the LeafHouse National Retirement Symposium

• Vestmark, BlackRock Partner to Strengthen Custom Model Portfolios

• Retirement Income and Personalization Among Key 2024 DC Trends

Brian Anderson Editor
Editor-in-Chief at  | banderson@401kspecialist.com | + posts

Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.

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