Major Bank Announces Financial Wellness Program

401k. retirement, financial wellness, HSBC
Everything Zen

This will certainly help with public awareness of financial wellness.

Banking behemoth HSBC announced Thursday that’s it’s launched new financial wellness offerings “to benefit individuals, corporate partners and community organizations.”

The bank launched the HSBC Financial Wellness Center powered by EVERFI, an education technology company.

This interactive online platform features a series of modules focused on financial literacy topics such as buying a home, planning for higher education and building credit.

The platform is available to anyone who is interested in advancing their own financial literacy, whether clients of the bank or not.

HSBC’s corporate partners can also take advantage of the platform by making it available to their employees.

“Everyone has unique circumstances and challenges when it comes to managing personal finances. Our goal is to provide people with the tools they need to make informed choices,” Michael Rogan, head of Corporate and Strategic Partnerships with HSBC USA, said in a statement. “Empowering people and transforming communities through financial literacy is the foundation of what we do. Whether you’re an expat navigating the complexities of moving abroad, a family facing the challenges of paying for college or a corporate employee looking to arm yourself with knowledge, HSBC is proud to offer resources for people at all stages of life.”

‘Improving financial health’

In addition to the online platform, HSBC launched “Your Money Counts,” an in-person program in partnership with GreenPath Financial Wellness, a national non-profit organization focused on improving financial health.

Through the program, bank employees across the United States, regardless of background or position, hold financial education workshops for individuals and families through HSBC’s non-profit partners and other community groups.

Nearly 200 HSBC employees have already been trained to deliver the program, which will be available in English, Spanish and Chinese, and tailored to audiences ranging from high school students to senior citizens.

“Your Money Counts” assets will be available online through the new HSBC Financial Wellness Center and workshop attendees will be able to contact GreenPath for further one-on-one support.

John Sullivan
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With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.

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