Mercer Global Advisors, Inc., a national registered investment advisor (RIA), has expanded its family office services with the launch of Account Bridge, a proprietary program that streamlines its advisors’ ability to implement and provide advice on clients’ held-away investment accounts.
Account Bridge positions clients’ investments in line with their financial plan while promoting appropriate diversification, alignment in time horizon and risk tolerance, and better integration with planning strategies.
“For too long, our industry has ignored qualified accounts because of systemic barriers within the technology, account structure and workflows. For many families, retirement and college saving accounts represent the largest portion of their assets, which means it was hard to access and benefit from holistic fiduciary advice,” said Daniel Gourvitch, president at Mercer Advisors. “The addition of Account Bridge to our core advisor platform has streamlined the process of managing held-away accounts, combining innovative technology, simplified workflows and specialized teams to help create a seamless experience for advisors and clients alike.”
“Our clients hire us to support them as a family office for their family and to remove the friction in their financial lives. That means they are looking for us to support them on their total balance sheet and all of their assets,” said Dave Welling, CEO at Mercer Advisors. “Many RIAs also recognize the need for a streamlined way to manage held-away accounts, yet the industry has long lacked an integrated solution.”
Mercer Advisors developed Account Bridge in partnership with fintech company Pontera, as well as working directly with custodial platforms and other technologies. Account Bridge is an integrated solution within the company’s advisory portal, combining Pontera tools, proprietary technology, and custodial interfaces.
“Like Mercer Advisors, Pontera believes in building solutions that put the client’s interests first. We are seeing firsthand the direct benefits that can accrue to thousands of Mercer Advisors’ families through highly personalized management of their qualified accounts that aligns with their unique financial objectives,” said Yoav Zurel, founder and CEO at Pontera.
“Perhaps most important, by incorporating workplace plan assets, Mercer Advisors is making family-office services accessible to more American families, including clients whose other investment balances weren’t enough to form an advisory relationship.”
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Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with nearly a decade of experience and a passion for telling stories and reporting news. She is originally from Queens, New York, but now resides in Denver, Colorado.