According to a recent Secure Retirement Institute (SRI) study, only one in four consumers can correctly answer at least seven out of 10 annuity-related true/false questions. In addition, more than 40% answered “not sure” to each of the 10 questions.
The quiz results also showed that Americans are confused about how to turn workplace retirement savings into lifetime guaranteed income. Based on the quiz, only one in four consumers understood that annuities could be purchased with money saved in workplace retirement plans, including 401k and 403b plans.
With the SECURE Act making it easier to include annuities in 401k plans, annuity manufacturers are actively developing and introducing products intended for this niche.
Given more than four in 10 pre-retirees are worried about running out of money in retirement and saving enough for retirement is the top concern for all Americans, understanding the features and benefits of guaranteed income product, like an annuity, is important.
Not surprisingly, people who already have an annuity fared much better on the quiz than non-annuity owners.
“Our study revealed annuity owners go to the head of the class when it comes to understanding how annuities work,” said Matt Drinkwater, corporate vice president at SRI. “Almost six in 10 annuity owners achieved a high score on the annuity quiz, compared with just 21% of those who don’t own an annuity. We believe that knowledge likely contributes to annuity owners’ positive views of annuities. Twice as many annuity owners view the products positively, compared to non-owners (83% to 41%).”
In general, the SRI study found consumers who reported having greater financial knowledge in general scored higher on the annuities quiz. Almost half of consumers (49%) claiming to be very knowledgeable about financial products or investments had a high annuity knowledge score, compared with 35% of those who professed to be somewhat knowledgeable. Just 17% of consumers who said they were not very knowledgeable achieved a high annuity knowledge score.
To put this into perspective, fewer than one in 10 Americans consider themselves very knowledgeable about financial products and investments, according to a 2019 SRI study.
Higher knowledge linked to positive perception
The study finds consumers who have a high level of annuity knowledge are more likely to have positive views about annuities, compared with those who scored poorly. Sixty-three percent of consumers who answered at least seven of the 10 questions correctly had a positive view of annuities, compared with just 27% of those who answered three or fewer questions correctly (see chart).
“Greater annuity knowledge also translated into higher interest in converting assets into guaranteed lifetime annuities,” noted Drinkwater. “Nearly four in 10 consumers (37%) with high annuity knowledge expressed interest in annuitizing a portion of their retirement assets, compared with only 15% of those with low knowledge levels.”
Opportunity to educate
SRI researchers suggest consumers who have less knowledge about annuities may be more susceptible to negative press coverage of annuities, which could impact their views.
To combat misinformation, the researchers suggest financial advisors and annuity manufacturers should find creative and engaging ways to teach potential clients about the key features and benefits of annuities. Non-traditional forms of learning, such as online games and tools, can increase awareness and improve knowledge about annuities.
Want to test your knowledge about annuities? Take the quick 10-question true/false LIMRA quiz and see how your answers compare to consumers.
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
