Just in time for football season, Nationwide is shifting its advertising strategy with former football player Peyton Manning to highlight its financial and retirement services strategies.
With Manning, Nationwide’s latest marketing campaign, “So Much More,” spotlights the firm’s financial services arm, which has become a strong growth generator with over $400 billion in client assets. Nationwide has previously featured Manning in its “Nationwide Is on Your Side” commercials during televised football games.
Now, the advertisements feature Manning highlighting Nationwide’s financial services businesses, and describing the company as “so much more” than an insurance firm. In the commercial, Manning jokes that the firm’s versatility is similar to his own—not only was he a quarterback and football pro, but now he is also an avid painter who goes by the name “Paintin Manning.”
“These new ads showcase how people are frequently so much more than what they appear to be. And Nationwide is so much more than an auto and home insurance company,” Manning said in a statement. “They’re also a financial services giant who can help customers with things like planning for retirement and protecting their long-term goals.”
Nationwide’s financial service business includes annuities, life insurance, mutual funds, public and private sector retirement plans, securities-backed lending, company- and bank-owned life insurance, medical stoploss, pension risk transfer and other specialty benefits.
The firm’s latest marketing campaign comes as the business offers new platforms and expands to other collaborations.
Specifically, in the future, Nationwide is planning to:
- Build and cement partnerships with leading firms and distribution partners to expand reach and help more Americans protect their financial futures.
- Lead the industry with a full suite of Protected Retirement solutions helping defined contribution savers turn their savings into a pension-like stream of income.
- Introducing CareMatters Together, a solution that combines the benefits of life and long-term care insurance.
- Modernize technology platforms to better meet the needs of, and deliver a better experience for, consumers and partners.
“There is a huge opportunity for the financial services industry to meet the evolving needs of Americans seeking retirement and financial security. This campaign is built to help us meet that moment,” said John Carter, president and COO of Nationwide Financial. “But we’re not just talking about it – we’re developing new solutions and partnerships to meet the emerging needs of American retirement savers.”
See Also:
Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with over six years of experience and a passion for telling stories and reporting news. Amanda received her degree in journalism and government and politics at St. John’s University. She is originally from Queens, New York, but now resides in Denver, Colorado with her partner. In her free time, Amanda enjoys running, cooking, and watching the latest drama show.
