The Certified Financial Planner Board of Standards (CFP Board) has called its upcoming Oct. 1, 2019 adoption of the revised Code of Ethics and Standards of Care “a milestone event in the history of CFP Board and the financial planning profession.”
When the Code and Standards becomes effective, all CFP professionals will be committed to acting as a fiduciary when providing Financial Advice to their clients.
In response to requests from CFP Professionals and their firms, CFP Board this week issued a new guidance document to assist “fee-only” CFP® professionals in complying with the Code & Standards.
“The cornerstone of the new Code & Standards is the requirement that all CFP professionals act as a fiduciary at all times when providing financial advice to a client,” said Kevin R. Keller, CFP Board’s Chief Executive Officer. “At the same time, the new Code & Standards has specific implications for ‘fee-only’ CFP professionals. This new document provides them the guidance they need to work on a ‘fee-only’ basis and stay true to the new rules.”
Highlights of the “fee-only” guidance document include:
- Clear, plain English definitions on what it means to be practicing as a “fee-only” CFP professional
- Decision trees to help CFP professionals determine if they are providing financial advice and financial planning
- Examples of conflicts of interest and suggestions for how to address them
- A detailed graphic illustrating the practice standards for the financial planning process
- Specific requirements for what information CFP professionals must provide clients
CFP Board is releasing this new guidance document as part of an effort to educate CFP professionals and their firms on how to comply with the new Code & Standards. Additional guidance documents will be released prior to and after the October 1, 2019 effective date.
“We recognize that CFP professionals and their firms have asked CFP Board to develop guidance that will help them to effectively comply with the new standards,” said Leo Rydzewski, CFP Board’s General Counsel. “This document and others that will be forthcoming provide the guidance that helps promote full compliance.”
The new documents and materials—such as case studies, updated FAQs and other written guidance—reflect the input CFP Board has received at its public forums and other venues. Comprised of individuals from financial services firms and members of the public, a Standards Resource Commission is developing materials to assist with compliance.
More materials, including videos and FAQs, can be found at www.CFP.net/code.
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
