Plan Advisor Portal Launched to Expand View of Total Participant Assets

Tool from OneAmerica, ProNvest partnership intended to enable advisors to build new private wealth client relationships from their retirement plan business
Plan advisor portal
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The availability of a new advisor portal feature to help retirement plan advisors grow business by expanding their view of plan participants’ total assets was announced today by OneAmerica in partnership with ProNvest.

ProNvest OneAmerica advisor portal
Image courtesy OneAmerica

Within a secure online portal available through ProNvest, advisors will be able to offer 401k participants the option of privately and securely connecting their current retirement plan data with other unconnected investments. The idea is to allow advisors to gain a more comprehensive view of a participant’s overall financial picture and paves the way for participants to receive active account management, professional investment research, counseling, and advice from ProNvest—while positioning the plan advisor to provide assistance on assets outside of the current retirement plan.

Indianapolis-based OneAmerica has had a relationship with Chattanooga, Tenn.-based ProNvest for 17 years and is the first recordkeeper to integrate with this new advisor portal.

“This collaboration showcases what’s important to OneAmerica—helping participants feel secure about their financial futures and helping advisors build their businesses,” said Steven Kofkoff, OneAmerica vice president, Retirement Services Strategy, Product Management and Innovation. “The advisor portal from ProNvest opens up a world of opportunity for advisors and opens a door for plan participants to achieve better overall financial outcomes.”

“Defined contribution plans offer a unique opportunity to identify new revenue streams for private wealth advisors, as well as retain clients who might have looked for outside solutions to manage these accounts.”

ProNvest’s Jay Jumper

“ProNvest’s new advisor portal is designed to help advisors unlock outside assets. On average, one in three participants enter outside assets which opens up approximately $400,000 in additional wealth assets for advisors,” said Jay Jumper, founder and CEO of ProNvest. “Defined contribution plans offer a unique opportunity to identify new revenue streams for private wealth advisors, as well as retain clients who might have looked for outside solutions to manage these accounts.”

The portal is available to advisors who are active with ProNvest on specific plans. This feature is available to all participants whose plan sponsor has selected ProNvest to be a Managed Account provider for their plan.

The ProNvest model is to help advisors secure more retirement plan business, increase plan retention and identify participant assets that are held outside of their 401k plan. For more information or to see a demo of the Advisor Portal, visit www.pronvest.com/advisorportal.

SEE ALSO:

• Why Wealth Management is Increasingly Attractive to 401k Advisors

• Advisor Managed Accounts Get Another Boost with OneAmerica, OneDigital, Morningstar deal

Brian Anderson Editor
Editor-in-Chief at  | banderson@401kspecialist.com | + posts

Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.

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