Merit Financial Welcomes Advisors

Merit Financial Advisors, a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced the addition of two executives to its leadership team.

Joining Merit as the firm’s newly created chief advisor success officer is industry veteran Alex Hansen, formerly SVP, RIA Solutions, at Commonwealth Financial Network.

Hansen spent the majority of his wealth management career consulting with advisors through business model transitions — fee-only, hybrid, launching RIAs, and evaluating affiliation options. At Commonwealth, he built and led the RIA Solutions consulting function, along with transition and relationship management teams.

Merit also announced the appointment of Brian Brashaw as vice president of Employer Plan Solutions, a newly created role designed to lead the firm’s strategy for retirement plan business including the expansion of 401(k) and employer-sponsored plan opportunities.

Brashaw joins Merit from Osaic, where he served as head of Employer Plan Consulting. In that role he helped support more than 23,000 401(k) plans and approximately $80 billion in plan assets and developed communities including Generation (k)ultivate, designed to grow the next generation of retirement plan advisors.

 Earlier in his career he held roles at TD Ameritrade and Ladenburg Thalmann.

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