Providing workplace employee benefits participants a more unified digital experience is the goal of a new pre-login digital website experience launch today from Morgan Stanley at Work.
“Our goal is to empower individuals on their benefits journey throughout onboarding, education, engagement and beyond…”
Stephanie Glashow, Morgan Stanley at Work
The new website is designed to help improve accessibility, foster clarity, and reduce friction in understanding and navigating the full scope of resources employers provide.
In line with Morgan Stanley’s recent back-office integration, the site provides U.S.-based workplace benefits participants a unified entry point to the Morgan Stanley at Work ecosystem of solutions, including equity compensation, retirement, deferred compensation, charitable giving and executive services, and leads to an authenticated platform for more personalized information about the participants’ specific plan.
“As Morgan Stanley at Work continues to integrate our workplace benefits offering across equity compensation, retirement and more, delivering our participants a more unified digital experience is an exciting and important next step,” said Stephanie Glashow, Chief Marketing Officer, Morgan Stanley at Work. “Our goal is to empower individuals on their benefits journey throughout onboarding, education, engagement and beyond, making it easier than ever to connect with the full breadth of Morgan Stanley.”
Designed for streamlined navigation, the digital experience includes:
- Onboarding resources to welcome new workplace participants, walking through the specific benefits available to them—including pop-up prompting and orientation for first-time users.
- Pre-and post-login support to help participants find relevant information and explore additional Morgan Stanley services and offerings—such as using a “hand raise” feature to connect with a Financial Advisor.
- A comprehensive self-guided Learning Center with intuitive features and functionality, such as topic pages, filtering and search capabilities—for example, a “Navigate Change” topic page to identify content pertaining to key corporate events such as mergers and initial public offerings (IPOs) that can affect equity compensation.
The announcement comes on the heels of Morgan Stanley Wealth Management finalizing the organization’s back-office integration of the Solium and E*TRADE Corporate Services stock plan businesses, which together play a key role in the Firm’s overarching strategy of combined workplace, advisor-led, self-directed channels.
Morgan Stanley at Work now serves over 2,400 corporate clients and ~12M workplace participants, encompassing over 40% of the S&P 500 and roughly 60% of the Nasdaq 100—representing $450 billion in workplace participants’ unvested stock plan assets under management.
“Given that 85% of employees believe their company needs to do a better job explaining how to maximize their financial benefits, refining the user experience—at scale—is a top priority for providers and employers alike,” said Scott Whatley, Head of Morgan Stanley at Work. “With the integration work squarely in our rear-view, we are in execution mode, continuing to invest in a combination of human support and self-guided digital solutions that can help foster deeper engagement, understanding and ease of use for participants—at the same time, lightening the administrative lift for employers with self-guided information and support.”
EDITOR’S NOTE: This article has been updated to reflect a corrected total of corporate clients.
SEE ALSO:
• Most Wanted Retirement Benefit: Guidance
• 3 Ways Financial Education Empowers Plan Sponsors and Employees at All Levels
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.