Browsing Tag
401(k) Marketing
314 posts
401(k) Marketing refers to the marketing strategies and activities specifically designed to promote 401(k) retirement plans to both employers and employees. It encompasses a range of tactics aimed at increasing awareness, generating leads, and ultimately driving the adoption and participation in 401(k) plans.
How to Seize Opportunity With Annual 401(k) Plan Reviews
Today’s 401(k) plans offer employers a world of options. A mid-year plan review positions sponsors to identify areas…
Yeah, Right: One in Four Workers Will ‘Never Retire’
A growing number of Americans never plan to retire, believing they’ll work until they drop, but is it…
Ancient Rolling Stone Rockers Team with Annuities on Latest Tour
The Rolling Stones have made it clear they’ll never retire, so we’re not sure about the messaging. The…
Successful Business Owners Lack Retirement Confidence (Wait, What?)
They’re getting better at helping employees save for retirement, and good at accumulating wealth in general, but as…
Get Out! Are Older Workers a Help or Hindrance?
Fifty-three percent of Americans age 50 and older say that people staying in the workforce past 65 is…
Gen Z is Coming: What 401(k) Advisors Need to Know
Gen Z financial habits show a focus on saving, smart spending, and independence, reshaping how they invest and manage money.
10 Tips for a Great Animated 401(k) Video
More and more savvy professionals are turning to video for quick snippets of information. Whether it’s a who’s-who…
Don’t Forget to Focus on the ‘Why’: Sheri Fitts
Emotional appeals matter, but how do 401k advisors genuinely connect? The marketing maven explains.
Why Content Marketing is Key to Advisor Retirement Plan Success
What is 'Influence to inbound' and why does it matter? 401(k) Marketing CMO Rebecca Hourihan clues us in.
Most Advisors Gaining Clients with Social Media
More than nine in 10 advisors who use social media for business say it has helped them gain new clients, according to latest Putnam Social Advisor Survey.More than nine in 10 advisors who use social media for business say it has helped them gain new clients, according to latest Putnam Social Advisor Survey.