Browsing Tag
Sheri Fitts
13 posts
Sheri Fitts is a dynamic entrepreneur, keynote speaker, and branding expert with over 30 years in financial services marketing—especially in 401(k) and advisor branding. She founded and leads SWAY | LIVE, a unique annual conference helping financial professionals amplify their personal brands through storytelling, emotional connection, and thought leadership. SWAY Live emphasizes human-centered marketing, digitalEQ®, and giving practitioners practical tools to elevate influence, engagement, and career impact. (sherifitts.com, audible.com, sherifitts.com)
Don’t Forget to Focus on the ‘Why’: Sheri Fitts
Emotional appeals matter, but how do 401k advisors genuinely connect? The marketing maven explains.
How Far Behind Are 401(k) Advisors with Social Media Marketing?
Sheri Fitts of ShoeFitts Marketing is having none of it when it comes to 401(k) advisors and their…
401(k) Marketing: Why Advisors Continue to Fail
Sheri Fitts is blunt about the mistakes 401(k) financial advisors make, and like most marketing mavens, she says…