Browsing Tag
ShoeFitts Marketing
2 posts
Don’t Forget to Focus on the ‘Why’: Sheri Fitts
Emotional appeals matter, but how do 401k advisors genuinely connect? The marketing maven explains.
401(k) Marketing: Why Advisors Continue to Fail
Sheri Fitts is blunt about the mistakes 401(k) financial advisors make, and like most marketing mavens, she says…