Ubiquity Names James Hobson New CEO to Succeed Chad Parks

Proven fintech leader will lead next phase of business growth with focus on partnership
San Francisco, home of Ubiquity
San Francisco, home of Ubiquity Retirement + Savings. Image credit: © Sean Pavone | Dreamstime.com

James Hobson has been appointed Chief Executive Officer at Ubiquity Retirement + Savings, the San Francisco-based retirement solutions provider announced today. Hobson joins Ubiquity at a pivotal moment as the company aligns its strategy and strengthens long-term partnerships across the small and mid-sized business market.

Ubiquity CEO James Hobson 2026
New Ubiquity CEO James Hobson

The leadership appointment supports Ubiquity’s existing strategy as interest in affordable and compliant retirement plans continues to rise. The transition reflects a focus on long-term relationships, with an emphasis on supporting clients and partners through this next phase.

“Ubiquity has built a strong reputation as a partner small businesses can count on, and we’re entering a new phase that requires the right leadership to scale with intention,” said John Pasquesi, Founder of Otter Capital and an investor and board member of Ubiquity. “James understands how to grow a financial services business without losing what makes it trusted. For our clients and partners, this appointment reinforces stability, strengthens our foundation, and supports Ubiquity’s ability to expand its impact in the years ahead.”

“I am excited to work with the Ubiquity team and our partners to continue to improve the small business 401(k) plan experience and increase accessibility to the right retirement options for every small business in America.”

James Hobson

Hobson has experience in leading technology-enabled financial services organizations through periods of growth and expansion, with a track record defined by operational discipline, a customer-first mindset, and building teams that scale responsibly in regulated markets. Most recently, he served as CEO of Attune Insurance, following senior leadership roles at OnDeck and iQor. At Attune, he oversaw product expansion and strengthened carrier and partner relationships as the company scaled its digital insurance platform. He also brings board-level experience across insurance and financial services organizations, working closely with management teams on long-term strategy and governance.

“I am honored to join Ubiquity. Since its inception in 1999, Ubiquity has been a pioneer in helping small businesses and their employees create better financial futures through tech enabled, low-cost retirement plans,” Hobson said. “I am excited to work with the Ubiquity team and our partners to continue to improve the small business 401(k) plan experience and increase accessibility to the right retirement options for every small business in America.”

Hobson succeeds Chad Parks, who retired after 25 years of leadership. Hobson will work closely with the leadership team to guide the organization and advance the company’s long-term priorities. Ubiquity made the 2025 Inc. 5000 list, earning inclusion among the ranks of America’s fastest-growing private companies for the 12th time in its history.

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• 5 Retirement Plan Firms Making the 2025 Inc. 5000

Brian Anderson Editor
Editor-in-Chief at  | banderson@401kspecialist.com |  + posts

Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.

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