Waverly Advisors Acquires $3.1B RIA
Waverly Advisors, LLC has acquired TruWealth Advisors, a $3.1 billion wealth management firm based in the greater New Orleans area with offices in Mandeville and Metairie, Louisiana. This acquisition establishes Waverly’s presence in Louisiana and supports the firm’s continued growth strategy as it expands into new markets across the South.
Founded in 2020 by Chuck Simmons, TruWealth provides financial advice and personalized portfolio management for its clients. Simmons leads the firm alongside Jim Parrie, general manager and chief operating officer. Today, the firm is supported by a team of 31 professionals.
Simmons will join Waverly as partner and wealth advisor and will continue leading the Louisiana offices, and Parrie will join Waverly as partner and regional director; they will be joined at Waverly by their entire team.
“Chuck and his team have built a respected firm grounded by transparent communication, disciplined portfolio construction and a genuine commitment to prioritizing clients’ needs above all else,” said Justin Russell, president and CEO of Waverly. “Their investment outlook and client service approach aligns closely with Waverly’s, and we are pleased to welcome TruWealth to the Waverly team.”
“TruWealth’s core business model was built on the belief that financial advice should always be centered on clients’ best interests,” said Simmons. “Joining Waverly allows us to keep that commitment while providing clients with enhanced resources, broader planning capabilities and access to an expanded team dedicated to their long-term financial success.”
“Joining Waverly has positively positioned our team for the next stage of growth,” said Parrie. “Waverly’s robust platform and collaborative culture will allow us to scale thoughtfully while continuing to deliver the high level of service our clients have come to expect.”
The acquisition of TruWealth marks Waverly’s 32nd transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group (WPCG) and HGGC’s Aspire Holdings platform. The transaction closed on April 24, 2026, and increases Waverly’s assets under management to approximately $34.2 billion.