Why 401(k) Marketing Should Never (Ever) Sleep

You might think 401k advisors are executing effectively with their marketing efforts. You’d be (mostly) wrong.

John Sullivan
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With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots.

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