Maybe you’re going to catch Elton John’s farewell tour when it stops for a pair of shows in Chicago this weekend, or perhaps you’ve got tickets to see him at Madison Square Garden in Manhattan later this month.
If you’re planning to wave goodbye in person to Sir Elton as he struts down that Yellow Brick Road to retirement, you will likely notice he has partnered with a non-profit that has an important message for his predominantly Baby Boomer audience.
This week, the No. 1 male recording artist of all time announced the Alliance for Lifetime Income as the presenting partner of his “2022 Farewell Yellow Brick Road Tour in North America.”
The Alliance is Elton John’s first and only non‐profit tour partner.
After 52 years of live performances and well over 4,000 shows, this is the Rock and Roll Hall of Fame artist’s farewell to millions of fans, as he retires from touring. Described as his most elaborate and high‐tech show of all time, this the Alliance says this tour is destined to go down as the most popular farewell tour in music history.
“I am delighted that the Alliance for Lifetime Income is my tour’s Presenting Partner,” said Elton John. “Being a non-profit, the Alliance’s social mission aligns with many of my own interests. For me, the next exciting phase of my life is about spending more time with my family, being more active with my foundation, my music and other exciting creative projects and continuing my commitment to diversity and economic equality for all.”
This partnership comes on the heels of the Alliance for Lifetime Income’s successful (if pandemic-interrupted) partnership with another gigantic rock & roll act. The Alliance was the sole presenting partner of The Rolling Stones’ U.S. “No Filter” Tour. Now comes another golden opportunity to reach Baby Boomers with the Elton John farewell tour.
“There is no better example of living life to the fullest and on your own terms than Sir Elton John,” said Jean Statler, CEO of the Alliance for Lifetime Income. “The opportunity to partner with him on this farewell tour, as he moves into the next stage of his life, is a once‐in‐a‐lifetime opportunity. Beyond giving us timeless music, his lifetime of work championing diversity and equity has inspired generations of young and old fans, making this partnership a perfect fit for the Alliance’s social mission, which is to educate consumers and help them avoid running out of money in later life.”
Though Elton is saying farewell to touring and yet still at the top of his game, the rules of retirement have changed for millions of Americans who are living longer, without any guarantee of income other than Social Security. This sponsorship, the Alliance says, is a powerful way to create awareness and educate Americans that having a financial plan that includes protected income from an annuity is a better way to finding your Yellow Brick Road to the next chapter of life.
“Whether it’s the first time or tenth time seeing one of his concerts, for Elton John fans everywhere, this concert is sure to lead to the top of everyone’s bucket list,” said Statler.
The 65-city Farewell Yellow Brick Road Tour of North America started on January 19 in New Orleans and wraps up on November 20 in Los Angeles (with a mid-May to mid-July break for European tour dates). After tonight and Saturday night concerts in Chicago, Sir Elton is headed to Detroit for concerts Tuesday and Wednesday.
Elton John’s career achievements to date are unsurpassed in their breadth and longevity. He is one of the top-selling solo artists of all time. In the UK and US charts alone he has one diamond, 32 platinum or multi-platinum, and 21 gold albums as well as over 70 Top 40 hits. He has sold more than 300 million records worldwide. He holds the record for the biggest-selling single of all time, “Candle in the Wind 1997,” which sold over 33 million copies.
Encompassing five continents and over 350 dates, this 5-year-long tour started in September 2018 and marks his retirement from touring after more than 50 years on the road. In 2019 it was named Billboard’s Top Rock Tour and Pollstar’s Major Tour of The Year.
To learn more about the tour, visit www.eltonjohn.com/tours.
To learn more about the Alliance, visit www.ProtectedIncome.org.
SEE ALSO:
• Sex, Drugs and Financial Education: Rolling Stones’ Roadies Get Help
• Rolling Stones Reup With Lifetime Income Tour Sponsors
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
