Looking into 2025, nearly half of Americans are worried about the state of the economy.
That’s according to Logica’s latest Future of Money study, which found that 49% of workers surveyed believe the economy if worsening, while 18% have a neutral stance on it.
Logica says that mixed views are driving some to change how they invest and save, which creates both challenges and opportunities for financial services companies.
“Americans are balancing economic concerns with a cautious sense of optimism when it comes to their financial lives and behaviors,” said Lilah Raynor, founder of Logica Research. “Our study offers a valuable lens into their evolving needs, giving financial institutions actionable insights to better serve their customers during uncertain times.”
According to the findings, among those who feel the economy is worsening, 44% are seeking additional income, 37% are changing shopping habits, and 37% are delaying major purchases.
Optimistic respondents are more confident, with 31% increasing debit card usage and 27% using credit cards more actively.
Almost all of those surveyed see the value in participating in an employer-sponsored retirement account, with 82% of employed Americans valuing financial programs like retirement planning and investment guidance. Nineteen percent of Americans also plan to grow their 401(k) contributions in 2025, an increase compared to this time last year.
Younger generations are especially growing their contributions to 401(k) accounts. Twenty-five percent of Gen Z and 27% of Millennials are contributing more to their retirement accounts than they were six months ago, higher than older generations, according to Logica.
Money management is also a key focus among respondents. A quarter (26%) say they work with financial advisors, and most of their discussions involve retirement and investment strategies. Another quarter say they are prioritizing savings during this economy, while 31% are cutting back on investments.
Logica notes that as workers seek guidance for their financial goals and to navigate market volatility, advisors have an opportunity to help plan participants. “For those with a financial advisor, nearly three-quarters of them have met with their advisor in the past six months—indicating a clear opportunity for proactive engagement,” the study reports.
Additional insights on Logica’s Future of Money study can be found here.
SEE ALSO:
Americans Resolve to Focus on Finances in 2025
Amanda Umpierrez is the Managing Editor of 401(k) Specialist magazine. She is a financial services reporter with over six years of experience and a passion for telling stories and reporting news. Amanda received her degree in journalism and government and politics at St. John’s University. She is originally from Queens, New York, but now resides in Denver, Colorado with her partner. In her free time, Amanda enjoys running, cooking, and watching the latest drama show.
