NBA Rookie Dylan Harper Teams with Prudential to Play Up Importance of Early Retirement Planning
Prudential Financial and Dylan Harper of the NBA’s San Antonio Spurs announced this week they have joined forces to promote the importance of early retirement planning in a partnership that has Harper becoming a Prudential customer.
“By becoming a Prudential customer, Dylan is setting an example for those setting out on their career now, who should think about how their lives could look decades from now.”
Prudential’s Richard Parkinson
The second pick in the 2025 NBA Draft, Harper is investing at least some of his reported $56.1 million four-year rookie contract with the Spurs as part of a paid campaign with Prudential that was announced on Oct. 20.
By investing in his future self, Harper is setting an example of what it means to take a forward-thinking approach to managing finances and securing long-term well-being. Harper also collaborated with Prudential during his standout freshman season at Rutgers University.
“I’m excited to be teaming up with Prudential as I begin my NBA career. I’ve always tried to think about the future, and I’m grateful to have Prudential as a partner to help me achieve my long-term goals,” Harper said.
Before the Prudential partnership, Harper—who has signed name, image and likeness deals with companies including Nike, Red Bull and Fanatics—told CNBC Make It that he had never actually put any of his money away for retirement. The decision to take the deal was a “no brainer,” and “the importance of investing in your life and all your hard work was the biggest thing for me,” he said.
“At Prudential, we believe it’s important for people of all ages to start planning for their financial futures now, so they can protect their life’s work in retirement,” said Dylan Tyson, president, Retirement Strategies, and head of Prudential’s Global Retirement Center of Excellence. “All over the world, people are living longer. Whether a young athlete like Dylan Harper just starting a professional journey or a seasoned veteran nearing retirement, Prudential is committed to helping more people envision their future selves and providing the unique guidance and solutions they need to redefine retirement and achieve their goals.”
Along with becoming a Prudential customer, the partnership will prominently feature Harper in Prudential’s social media content, enabling the company to further engage with younger audiences in online conversation around financial planning and literacy. Additionally, Harper will join several in-person engagements that underscore the importance of financial education and planning.
“It’s great to be working with Dylan Harper in a capacity that goes beyond traditional sponsorship and brings a customer-client relationship into our brand integration,” said Richard Parkinson, chief brand officer at Prudential. “By becoming a Prudential customer, Dylan is setting an example for those setting out on their career now, who should think about how their lives could look decades from now. Hopefully, together, we can inspire others to start planning for their future today.”
SEE ALSO:
• Prudential, LPL Expand Partnership to Offer Lifetime Income Strategies
• Shohei Ohtani’s New ‘Retirement Plan’ Dwarfs Bobby Bonilla’s
• The Action Plan: New Lincoln Financial Series Helps Retirees Pursue Passions
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
