“Personal branding is no longer optional, it’s essential in today’s financial services environment,” says well-known defined contribution industry marketing expert Sheri Fitts. And despite it being an ongoing concern for advisors, most industry conferences devote only a few sessions at most to marketing and branding topics.
That’s why she has created a brand-new event called SWAY | LIVE, which she is billing as the first-ever personal branding and thought leadership event for financial services professionals. SWAY | LIVE will be held August 7-9, 2023, at the recently renovated Town & Country Resort in San Diego.
The event is a cross-industry conference, bringing together practitioners, product salespeople, marketing leaders, and more, to learn from and engage with industry experts and thought leaders. “At SWAY | LIVE, we’ll explore the importance of building an intentional and purpose-driven personal brand fueled by thought leadership, and how it can impact your career, your business—and your life,” said Fitts, the founder of the event and the founder/CEO of Sheri Fitts & Co.
Her brand-centric financial services marketing focus has made her a staple of the 401(k) conference speaking circuit for years, and SWAY | LIVE will provide a new platform for helping advisors create a purpose-driven personal brand fueled by thought leadership.
“There are few things more important than owning your story. It is key to building your personal brand and connecting with others authentically,” Fitts said. “It defines who you are, what you stand for, and what you want to achieve, and is a powerful tool for driving success.”
The three-day event will feature engaging main stage sessions with industry leaders and thought-provoking discussions, interactive workshops with practical exercises and group activities, expert Q&A sessions, and a dedicated Resource Hub where attendees will have ongoing access to additional materials related to what they learn at SWAY | LIVE.
Fitts said attendees will include all types of folks from within the financial services industry and beyond; leaders and owners inside boutique firms, professionals in larger firms, next-generation professionals, sales professionals, home-office retirement plan leaders, and in-house marketing and communications professionals seeking to sharpen their own thought leadership chops.
“We’re excited to bring together a community of like-minded professionals who share a passion for personal branding and thought leadership,” Fitts said. “Our goal is to provide attendees with valuable insights and resources to elevate their influence, master their personal brand, grow their career, and grow their business. Join us at SWAY | LIVE and be inspired to take action, grow your personal brand, and make a dent in the world.”
SEE ALSO:
• Go LIVE! Tools, Tips, and Techniques for 401(k) Advisors
• Sheri Fitts Describes a MAJOR Social Media Early-Adoption Opportunity for 401k Advisors
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
