Anyone who attends a retirement industry event knows there’s a pretty good chance Sheri Fitts is speaking at it. Today we’ve got the well-known branding consultant and founder of Sheri Fitts & Co. with us to talk about the need for and importance of personal branding among 401(k)-focused financial advisors.
Sheri also tells us about an all-new industry branding and marketing event she is launching this August in San Diego called “SWAY| LIVE,” along with why such a focused event is needed in the retirement industry.
SEE ALSO:
• Sheri Fitts Launches Personal Branding and Thought Leadership Conference
Listen to All 401(k) Podcast Episodes
- 4 DC Trends to Watch for in 2025 with Vanguard’s Jeff Clark
- How to Better Reach 401(k) Participants with Invesco’s Greg Jenkins
- How Company Mergers Affect Retirement Plans with Inspira Financial’s Pete Welsh
- Opportunity in the SMB Market with Sean Jordan, Principal Financial Group
- The Road to Better Retirement Outcomes with MFS’ Jeri Savage
- Highlighting Fixed Income Opportunities with Invesco’s Matt Brill
Veteran financial services industry journalist Brian Anderson joined 401(k) Specialist as Managing Editor in January 2019. He has led editorial content for a variety of well-known properties including Insurance Forums, Life Insurance Selling, National Underwriter Life & Health, and Senior Market Advisor. He has always maintained a focus on providing readers with timely, useful information intended to help them build their business.
