February TAPO Rodney Balbuena on Tripling Blue Collar Deferral Rates in Five Years

SageView Advisory Group’s Rodney Balbuena is a bilingual 401(k) advisor in Southern California who also happens to be our Top Advisor By Participant Outcomes for February.

Through a combination of technology and one-on-one meetings, he’s tripled employee deferral rates over the course of five years. But the emotional impact of market corrections threatens his hard work. He joins us to discuss it, and more, and we begin with the one-on-one meetings.

John Sullivan, former editor of 401(k) Specialist
Chief Content Officer at American Retirement Association |  + posts

With more than 20 years serving financial markets, John Sullivan is the former editor-in-chief of 401(k) Specialist and Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. Experienced financial services content executive specializing in creative new media delivery. He joined the American Retirement Association in 2023 as Chief Content Officer, overseeing communications for the organization, as well as its sister organizations.

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